11/29/2023 0 Comments Perishable productsHawkins-Mofokeng, R., Canavari, M., & Hingley, M. of Retail, Distribution and Consumer Research, 16(3), 333-351. The dimensions of assortment: A proposed hierarchy of assortment decision making. ![]() How Coronavirus is Impacting the FMCG Landscape in South Africa. ![]() Qualitative Data Analysis: A User-Friendly Guide for Social Scientists (2nd edn). Methods and Meanings: Credibility and Trustworthiness of Qualitative Research. The prospective impact of a multi?period pricing strategy on consumer perceptions for perishable foods. California: John Wiley & Sons, 417-438.Ĭhung, J., & Li, D. Handbook of Practical Program Evaluation (2nd edn). American Journal of Pharmaceutical Education, 78(1),1-2.Ĭaudle, S.L. International Journal of Environmental Research and Public Health. Case Study: The Quarantined Area of Suceava County, Romania. The Impact of COVID-19 Crisis upon the Consumer Buying Behavior of Fresh Vegetables Directly from Local Producers. Available: (Accessed 29 September 2015).īutu, A. Category Management: Definitions, Significance and 8 Steps Process. Recommendations were made to the retailers to solve those problems to effectively satisfy consumers.Īrgwal, l. The results were limited to this Durban store. The findings reveal that category management does influence the purchase behavior of perishable products however, problems were identified concerning assortment planning, shelving, promotions, pricing, and shelf life. To achieve these objectives, in-depth semi-structured qualitative interviews that were explorative by nature were conducted, with ten (10) staff members of a selected store in Durban, South Africa, who were responsible for the perishable products category. The objectives of this article are to determine the influence of category management on purchase behavior, to explore the current retail category management practices for perishable products, and to investigate the relationship between pricing and shelf life of perishable products and how this relationship influences consumers’ purchase behavior. This article reports on a study that investigates the influence of category management on consumers’ purchase behavior of perishable products. These challenges often afflict retailers and consumers alike, which innately impact category management and good consumer behavior. The determination of retailers to deal with the challenges of managing perishable products’ category continues as they persist to provide quality service and fresh products to their customers. ![]() Category Management, Perishable Products, Consumer Behaviour Abstract
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